The challenge presented to us was to overcome the insurance aversion tendency in Bangladesh, navigate the strict government regulations and establish Guardian Life Insurance in a strong position against the competition. We approached the by conducting vigorous research on both national and international firms. The solution we produced was the Easy Life product which enabled the users to be insured We achieved an outstanding milestone of over 100,000 downloads on all platforms and received several prestigious industry awards, including the BASIS National ICT Awards 2019 (1st Runners Up) and Bangladesh Business Innovation Award 2019 (Honorable Mention).