BD Tickets is a new digital ticketing platform in Bangladesh. Even though the people of Bangladesh are accustomed to purchasing air tickets online, the idea of buying bus or train tickets online is completely alien to them. The key challenge was to keep the introduction of a new digital app frictionless and intuitive. Also, problems which are only present in bus travel such as multiple drop-off and pick-up points, safety of single female passengers, needed to be addressed which as well impacted the experience design of the app. Beatnik Technology, was commissioned to design the digital user experience and the user interface from scratch.