Banglalink is the 3rd largest mobile phone operator in Bangladesh with millions of customers across the country. In 2016, the company shifted its gear up to become a more digital focused company. To accompany this new vision, Banglalink started a brand revamp with a strong focus on digital media. The project primarily focused on creating a new social media friendly communication guideline and design language. The proposed design was clean, colorful and ideal for the Instagram generation.